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Product Title:

Computer Software (Market Report)

Executive Summary

In 2004, the total UK computer software market was worth Ł8.8bn at final selling prices, a rise of 8.3% on 2003. This marked a recovery from the 3.5% decline in sales experienced in 2003.

In this Key Note Market Report, computer software covers only packaged software products, which is taken to include both business, and leisure and entertainment software. In contrast with previous editions of this report, games software is also included. Business software can be divided into two main categories: business systems software and business applications. In 2004, business software, which is the main focus of the report, accounted for 84.7% of the total computer software market.<0/p>

Between 2000 and 2003, the market grew relatively slowly, as the business sector experienced difficult trading conditions. Shortened planning cycles within organisations meant that IT budgets were evaluated on a short-term basis. As a result, organisations provided finance only for software products that had the necessary functionality for their tactical projects and larger-scale strategic projects were placed on hold. In 2004/2005, budgets have changed somewhat, with larger-scale strategic projects now coming back into fashion. The IT market is experiencing more new projects from firms to enhance their systems, in terms of both applications and infrastructure.

The computer software market is increasingly competitive and the constant need to launch new products and titles, and to develop new technologies is intensifying. In this environment, scale advantages are increasing. Although the market has always been driven by successful new products — which require significant investment in production and marketing — the amount of investment required is growing, primarily as a result of the rising costs associated with the development and marketing of new software. Consequently, the availability of significant financial resources is becoming a more competitive and discriminating factor in the industry.

Although businesses are now spending more on IT products, selling into this market has become more difficult. Organisations are taking a more hard-headed and systematic approach to buying software. Fashion and the desire to have the latest products have given way to buying tried and tested products with a track record on delivery, return on investment (ROI) and improvement in operations. In this environment, major organisations have become more willing to consider buying cheaper, open-source software and this willingness is extending into the public sector.

Between 2005 and 2009, the computer software market is forecast to increase relatively strongly compared with the growth experienced over the past 5 years (2000 to 2004). Leisure software is expected to expand at a much faster rate than business software. In both the business, and leisure and entertainment sectors of the market, the industry will consolidate, as success will increasingly rely on advantages of scale. In the business software sector, this will mean greater investment and partnering of infrastructure suppliers with vertical application suppliers. In this sector, licensing costs might grow in the 2005/2006 period as multicore chip technology and server virtualisation become mainstream.

Price:	£ 399.00 GBP ex VAT (£ 468.82 GBP inc VAT )
Publication date:	31 Mar 2005
Licence period:	365 days

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