The consumer magazines market is very strong in the UK, both in terms of readership and advertising. Key Note estimates that the total revenue of UK consumer magazine publishers in 2002 was £3.09bn. At the end of 2002, there were 3.1 million titles.
The largest number of titles is found in the leisure and entertainment, sector but, in terms of sales volume, the most important sector is women's magazines. More than 8 million copies of women's monthlies and 7.9 million copies of women's weeklies are sold every month. Other leading sectors include: motoring, TV listings, cookery and kitchen, and men's magazines. There are several growing sectors, including children's, teens' and men's interests.
There are around 15 major publishers of consumer magazines. They include: IPC Media Ltd, EMAP PLC, BBC Worldwide Ltd, H Bauer publishing Ltd, The National Magazine Company Ltd, Future Publishing Ltd, Hachette Filipacchi (UK) Ltd, Condé Nast (UK) Ltd and Haymarket Publishing Ltd. Hachette Filipacchi, which bought Attic Futura (UK) Ltd in 2002, is expanding in the market. So too is Haymarket, which has become a major contract publisher (which means it publishes own-brand magazines for consumer-oriented business organisations).
The market had a difficult time in 2001 and the first half of 2002. However, since then, the market has been very strong. Advertising has recovered and several publishers have announced new titles for 2003. The flurry of new titles will heighten competition and make 2003 an exciting year in the market.
During 2003, Key Note commissioned BMRB Access to survey the buying habits and attitudes of adults towards magazines and newspapers. Key Note forecasts a growth of 2.9% in the market's value for 2003, rising to 3.5% in 2004. Title numbers are estimated to grow quite slowly by historical standards - by 1.5% in 2003 and by 2% each year thereafter.
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