Executive Summary

In 2003, consumer expenditure on DIY tools and materials in the UK reached Ł10.84bn -- an increase of 9% over the previous year at current prices. This report focuses on five major product sectors, which together accounted for an estimated 24.3% of the market in 2003. These sectors are: paint and woodcare, wallcoverings, ceramic tiles, power tools and accessories, and hand tools and decorating tools. Garden products and furniture are not included.

The strong housing market and the high level of home ownership were important drivers of the market between 1999 and 2003. Low interest rates in 2002 and 2003 helped home buyers to afford mortgages and encouraged consumers to spend, rather than save. Other economic trends, including rising household disposable income and modest levels of unemployment, were also favourable to the market.

Television home and garden 'makeover' programmes have exerted a strong influence and have encouraged people to be more adventurous in their choice of décor. They have also helped to convince inexperienced amateurs that home improvements are within their capabilities.

The strong competitive pressure in the DIY market, the power of the DIY superstores and the availability of low-cost imported tools have kept prices down, and overall price inflation for DIY tools and equipment between 1999 and 2003 was almost nil. Product subsectors showing strong growth in 2003 included emulsion paint, cordless power tools, ceramic flooring tiles and garden woodcare.

Key Note expects that a slowdown in the housing market and more cautious spending by consumers will result in a reduction from the very high levels of growth seen from 2001 to 2003. Nevertheless, annual growth rates of 5% or more are forecast for the DIY market over the period to 2008.

Price:	£ 625.00 GBP ex VAT (£ 734.38 GBP inc VAT )
Publication date:	31 May 2004
Licence period:	365 days

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