Executive Summary

The UK market for garden equipment covers hand and powered tools and equipment for use in the domestic garden. It is divided into four broad sectors: lawnmowers, powered tools and equipment, water management equipment and hand tools. Key Note estimates that the market was worth Ł518m in 2003, equivalent to just over 1% of total consumer spending on all gardening equipment and supplies. It has shown strong growth over the review period (1999 to 2003), increasing in value by 21%.

A number of factors have supported this expansion. The plethora of gardening shows on television during the past decade has been a key factor driving growth in all garden products, with the new generation of garden makeover programmes proving to be a boon to the garden equipment industry. Inviting viewers to regard their gardens as rooms to be 'furnished' with plants and features, has served to increase awareness of and demand for equipment to aid the process. Other factors contributing to the market's growth have been the ageing of the population (since older people tend to be keener gardeners than the young), the increasing number of households, rising levels of disposable income and increased leisure time.

Nevertheless, the weather in the UK continues to exert a critical influence on demand, affecting the performance of individual sectors and the overall market. A cold and wet spring tends to have a dampening effect on sales, while a burst of sustained good weather in April and May will generally draw people along to their local garden centres. A long, dry spell can depress sales of lawnmowers, but will boost sales of watering equipment. The long, dry summer of 2003 certainly boosted overall sales in this market. Conversely, the poor weather that much of the UK experienced during the spring and summer of 2004 depressed sales of most types of garden equipment, lawnmowers proving to be a key exception.

Several major suppliers dominate the lawnmowers, water management equipment and powered tools and equipment sectors, and high brand awareness presents a formidable barrier to new entrants. However, the market for hand tools is more fragmented, with consumers either favouring long-established suppliers of quality brands, such as Spear & Jackson and Wolf, or low-cost imported ranges, which are often sold as own brands. In common with other manufacturing sectors, production is shifting overseas to countries where costs are lower. For example, Black & Decker has moved its UK production capacity to the Czech Republic, while many US companies are now sourcing components and entire products from abroad.

Key Note expects the market to show persistent strong growth over the forecast period (2004 to 2008). The continued ageing of the population will boost demand, as will rising disposable incomes, an increase in housebuilding and sustained strong interest from the media. Environmental concerns are likely to prove increasingly influential and could, for example, lead to catalytic converters being fitted to lawnmowers and other forms of powered equipment.

Price:	£ 380.00 GBP ex VAT (£ 446.50 GBP inc VAT )
Publication date:	31 Oct 2004
Licence period:	365 days

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