Executive Summary
Confectioners, tobacconists and newsagents, or CTNs, form one of the UK's
longest-established retail sectors. They are primarily sited in three main
positions, locally, in the High Street or out-of-town shopping centres, or in
heavy commuter traffic areas as kiosks. As well as offering a counter service
the neighbourhood CTN has traditionally offered a home delivery service for
newspapers.
The industry has a clear structure, with 90% of outlets being independently
owned. However, the 10% of shops which form parts of multiple chains account
for 20% of CTN sales. The majority of these sales lie in the core product
areas, but other goods also form part of the mix including snack products, ice
cream, soft drinks, greetings cards and social stationery. The CTN sector
generates sales of £11.4bn in 1993. Turnover has been rising ahead of the
full retail sector for a number of years and this trend only began to falter in
1993. The market for two of the three primary products retailed by CTNs are in
gradual decline and it is through diversification that many operators have
managed to maintain and improve sales.
The recession had less of an impact on the CTN sector than many other areas of
the economy, primarily because the items sold are fairly low priced in nature
and habitual or impulse purchases. However, many operators face tough trading
conditions due to the competition they are facing in key markets from other
retailers. The rise of the convenience store and petrol forecourt retailing
have impacted on the target markets of the local CTN. The trend towards
one-stop supermarket shopping and the drift towards out-of-town retail
developments have also decreased customers for the smaller outlets. The result
has been an increase in the number of business failures in recent years and
this seems set to continue in the short term.
There have been significant developments in the sector during 1993/1994. In
November 1993, the MMC released the results of its investigations into the
supply of newspapers. The final outcome of this has yet to be decided, but it
is likely that the CTNs' traditional control of the newspaper retailing sector
will be lost.
The tobacco trade continues to come under pressure and a new voluntary code
agreed between the Government and the tobacco manufacturers will mean a
reduction in the level of product advertising. Part of this deal is the removal
of tobacco fascias from retail outlets by the end of 1996. It seems likely that
the manufacturers of other key core CTN products will fill the gap this leaves
in shop front advertising. The high levels of tax levied on UK tobacco products
are encouraging the purchase of goods from elsewhere in the EC following the
removal of trade barriers and there is increasing concern that this will
further reduce sales by UK retailers.
The long-term outlook for the sector is positive. Sales of traditional CTN
lines are being lost to supermarkets and other retailers, but diversification
into the convenience market will ensure continued survival for many operators.
The ageing nature of the UK population will contribute towards ensuring the
survival of the local outlets, which form the backbone of the sector.
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