Executive Summary
This report presents an analysis of the UK photographic services market
which encompasses film developing and processing services, and professional
photographic services. The report concentrates on the consumer market for both
these services.
The photographic services market was worth £506m in 1994, taking a 33.5%
share of the overall consumer photographic market. Between 1990 and 1994, the
value of the market fell by 3.1%, although some recovery took place in 1994
after 3 years of declining sales.
A number of factors have caused this reduction in demand for photographic
services. Firstly, during the recession, the number of tourism trips taken by
UK residents fell. Secondly, there has been a long-term decline in the number
of weddings, a major occasion for family snapshots. The growing household
penetration of camcorders has also impacted on traditional camera use. The
result has been a decline in the number of films purchased, from 92 million in
1990 to 84 million in 1994, and a subsequent decline in film processing.
Film processing is by far the largest sector of the market with estimated sales
of £410m in 1994. Retail outlets, such as chemists, grocers and specialist
photographic goods shops, account for the largest share of the film processing
market with 56% of all value sales in 1994. However, their share has fallen in
recent years. Mail order film processing has also seen its share fall from 40%
in the mid-1980s to just 22% in 1994. The main reason for these declining
shares has been the spread of the minilab and the development of specialist
film processing outlets.
A feature of the market in recent years has been the development of additional
services such as posters, enlargements, and novelty items such as photo
jigsaws, greeting cards, and tablemats. A number of High Street outlets are
also moving into the professional photographer's territory by offering studio
and portrait sitting facilities.
The wholesale film processing sector is characterised by many small companies
with under ten employees. However, the top five processors account for over 90%
of all the work done.
In 1995, Key Note is expecting the recovery started in 1994 to continue. Sales
are forecast to increase by 4.2% to reach £527m. Over the next 5 years,
the healthiest growth should be in the film processing sector producing
forecasted sales of £473m in 1998.
ISBN
1-85765-405-6
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