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Business General
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E-business (general)
Your website
Using the internet
Information Technology and your business
Writing for websites requires different skills from those needed for printed publications.
Here are some general tips:
- Accuracy Check your facts thoroughly. If people see even one thing on your pages that they know to be wrong their confidence in your whole site is likely to be undermined.
- Simplicity Write succinct copy and use simple, direct words to convey your ideas or present your product.
- Brevity Short words, short sentences and short paragraphs work best. Paragraphs should seldom be more than two or three sentences long.
- Sense It is easy to overlook mistakes such as missing words or lines on a screen. Be particularly vigilant in checking for this kind of error.
- Spelling Use a spellchecker and a dictionary every time you compose or edit copy. Ask a colleague to proofread your copy.
- Punctuation If you miss an apostrophe, question mark, or full stop, you can be sure someone will spot it!
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